Four Reasons Why Each Business Needs a Facebook Page
It’s 2014. If you’re an entrepreneur and are already running a business, and you don’t have a Facebook page, you are missing out on some prime marketing space. It is a great platform to communicate with your target customers.
Creating a Facebook page takes 10 minutes only, and has several benefits for your business.
Facebook fan pages are vital for today’s SMEs since they give you the chance to tell others about your product or service. And if you’re like most entrepreneurs, telling people that your business exists can be an intimidating task.
Here are some of the advantages of having a Facebook Business Page:
Marketing your product to customers
By the end of 2013, Facebook boasted of 1.23 billion active monthly users worldwide. This tells you how many customers you can get. Organic and paid reach adverts are some of the ways a Facebook page can help you reach your target customers.
Targeting a certain type of customer is very easy;you can specify the age, location and profession of the type of customers you want. Giving more information on the product by posting photos and links, may attract more customers to your business.
Benedict Otieno, founder of Kinda Vission , is a carpenter who has used Facebook to reach out to his customers. By posting designs of the furniture he makes at his workshop in Gikomba Market in Nairobi, his fan base has grown exponentially.
What about Market Research?
Carrying out market research for some businesses can be very expensive. A Facebook business page gives you an affordable alternative to reach your customers and get faster feedback that helps you improve on your product. Through comments posted on the status updates and timeline photos, you can analyze how your target customers like/dislike or want in on your product. Facebook pages have insights that are very useful in conducting market research. These page insights are detailed analyses of your page in terms of people who like the page, what stories they engaged with most and what they commented on most.
Loyalty to the Brand
Keeping your fans up to date by sharing interesting reads and links on the page creates customer loyalty; they will be attracted to the page and identify themselves with the brand because of the quality.
Having a profile photo on the page with the company brand is an added advantage to your business since it will be easy for anyone to remember it.
“I have seen incidences where our customers stand and defend us, even when we have made a mistake, because of the trust they have in the company brand.” Says Abraham, a Human Resource Manager with one of the top textile companies in Kenya.
Sometimes, it is good to know which areas you should put more effort in for your business to stay ahead of the competition.
Facebook pages offer an opportunity to track the statistics such as the number of likes, and engagement of your target audiences to help you gauge the performance of your business.